The design concept of Beauty Hub chermside is inspired by sophisticated modern Mediterranean vibes. The beautiful texture of venetian plaster are applied through out the interiors to allows for the smooth elements to flow into each spaces. Material are purposely selected to show evidence of the human hands that have applied it – another ‘perfect imperfection’ that adds warmth to a space.

The interiors are both sumptuous and minimalist, there is a focus on tactile combinations of materials in tile, stone, glass and venetian plaster with an emphasis on strong geometric forms along with organic, curved walls, which soften the minimalist aesthetic and creates a quite and sumptuous effect.

Beauty Hub provides today’s fashion savvy women with perfectly shaped brows and naturally enhanced lashes in a trendy and highly luxurious store environment. pdmg studio provided one stop design and delivery service for the beauty hub expansion across QIC and westfield shopping center.